How to Grow B2B Revenue in Uncertain Times

Understanding how to grow revenue month after month is the challenge for all b2b companies, especially in a period of uncertainty like the one we are experiencing.

Often, however, it is enough to optimize some strategies or modify some obsolete practices to achieve business objectives.

Discover our tips in today’s article!

How to grow your b2b company’s revenue every month?
In general, research suggests that only 10% of companies achieve significant month-over-month, quarter-over-quarter, and year-over-year growth. This means that 9 out of 10 companies fail to achieve their goals.

To solve this situation and increase turnover consistently, it is important to analyze the strategies implemented so far and understand what has not worked.

Find out how to grow your company’s turnover with our tips!

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Goal setting
It is important to set annual, quarterly and monthly revenue goals based on past performance, data and current expectations and possibilities.

Business performance should then be measured singapore phone numbers list based on the objectives, modifying the latter accordingly, if necessary.

Communicating goals to the team
Revenue goals should be communicated throughout the company so that team members are aware of expectations and results achieved.

Lead Generation

Lead generation is the strategy through which a company acquires new leads with the aim of converting them into customers and is therefore the objective of most b2b marketing strategies.

To do this, you need to create an optimal purchasing path that allows you to attract potential customers and turn them into leads, precisely monitoring each phase of the buyer’s journey to anticipate the needs of prospects and provide them with the answers they seek, at the right time.

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Corporate storytelling

The company needs a story to tell, something emotional, compelling and engaging enough to make people want to know more, take a look at the website and take action.

If you want to find out how to use storytelling HT Lists to increase your turnover, read our dedicated article !

Differentiation
The b2b company must be “exceptional”, that is, be able to convey values ​​that no other competitor can say or achieve. It is about what potential customers perceive, not what actually happens.

Buyer persona defined

It is essential to know the specific people you want to target through your b2b marketing activities .

Who are your customers? What are their demographics and psychographics? What is their purchasing journey and where do they look for information about certain products or services?

Website optimized

The b2b website is the most important resource for both marketing and sales. In most cases, users visit the company website before thinking of talking to salespeople.

The website must tell the story of the company, offer valuable content and be optimized every week to improve performance.

 

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