These operational actions

Establish a calendar or a commercial action plan Send a follow-up email Add a page to your website on a new product or service Write a blog article Launch a campaign on Google Ads Set up a Street Marketing operation Train salespeople in social selling Schedule a marketing campaign promoting sales on the radio Editing and distributing a flyer Relaunching your database These operational actions, however valuable they may be, cannot and should not be carried out without strategic thinking. For what ? Because if we carry out these actions correctly but without making the right choices, the results will be very disappointing. Hence the interest of the strategy. What is the strategy?

The word strategy also has military

And Greek origins (strategos). In business, we talk more about “how to go about achieving the visionctions of the battlefields Differences and strong ties By choosing SMS Gateway Iraq the sporting metaphor. tactical and strategy difference Thanks to this diagram, we see the interdependence of strategy and tactics. This is also the precept of General Montgomery who thought that it was necessary “to make tactically possible what is strategically desirable”. Most companies only take a short-term view of situations and it is easier to focus on the short term.

The tactic is therefore to win the

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They prefer tactics because they (over)value what is concrete and visible. Running a poster campaign is, for example, visible and concrete. But the other side of the coin ( military), is that the tactical obsession with the short term can sometimes obstruct strategic thinking. In this case, it is common to see a succession of uncoordinated and inconsistent tactical actions, which even visible and concrete, lead to nothing, while monopolizing the resources and efforts of your troops.

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